PepsiCo - Digital Marketing Internship


Utrecht, Randstad


WO Bachelor 3, WO Master, HBO Bachelor 4


4, 5




Fast Moving Consumer Goods (FMCG)


Business development, HR, Management, Marketing, Sales


About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit

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What does the role involve?

As our Digital Marketing Intern, for a period of 6 months starting from February 2020, you contribute to making sure that our brands appear at the top of all timelines. You will support the Social Media Community Manager in running all the social campaigns of PepsiCo’s brands within the Netherlands. In addition, you will guard the image of our brands online by making sure that all questions/comments/complaints of our customers are dealt with in the best (and most fun) way possible.

You will contribute to the content creation process, guard the quality of the posts/campaigns, update the content calendar and run the campaigns on our platforms. Additionally, you will be responsible for sharing the social results with the brand teams and during your internship period, you will also have your own project within the social/digital field that you will run all by yourself with some guidance of your manager.

In this role you work within the Digital Team closely together with the Social Media Community Manager. You serve as one of the contact persons between our media agency, creative agencies and the brand teams.

The best (wo)man for this job is someone who is a great project manager and isn’t afraid to juggle multiple balls in the air. You are creative, proactive and decisive. Furthermore, you need to be a fan of the world of Social Media, since you will be spending a lot of time on it!

What do we offer you?

At PepsiCo, we are not only proud of our market leading brands, but also attach great value to growth opportunities and personal development. Next to working with inspirational and creative colleagues, we offer sufficient training opportunities to give our professionals the opportunity to achieve great results. At PepsiCo we foster an informal working atmosphere and value everyone’s input and ideas. No day is ever the same and you will constantly be challenged to bring out your best! PepsiCo was rewarded this year once again with the Top Employer Nederland and Top Employer Europe certification.

In addition to your rewarding job function, we offer excellent working conditions that go hand in hand. For example, you get remunerated for your role as an intern, get to take home goodies from the company every Friday and are given multiple chances to connect with the other interns (25-30), to name a few! 

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Who are we looking for?

You are someone who:

• is an HBO / WO Bachelor’s or Master’s student, or graduated (max. 3 months) with an affinity for Online Marketing;

• sees social media as their second home, with the smartphone as the house key;

• wants to listen to consumers and to help them in a transparent fashion;

• has a creative mind and gives added value to content;

• can work independently, likes to take initiative, and has a good sense of responsibility;

• lives for marketing / communications and will build on major brands;

• has excellent Dutch and English, and well-developed speaking and writing skills;

• you have genuine interest in how the company operates in this area and are keen on keeping track of the latest developments in the world of digitalization.


Many responsibilities, lots of contact with other interns at Pepsico.

We offer a monthly 500 euro salary, cover of travel expenses and the possibility to take Pepsico products home (chips, drinks etc.)

We also offer trainings and courses for our employees.