Redefine Meat
Redefine Meat - Brand Marketing Internship


WO Bachelor 3, WO Pre-Master, WO Master, WO Afgestudeerd, HBO Bachelor 4, HBO Master, HBO Afgestudeerd


Noord-Holland, Utrecht, Randstad


4, 5

Vereiste talen



Business development, Communicatie, Marketing


Fast Moving Consumer Goods (FMCG), Horeca, Productie, Voedsel


5, 6


Deels op kantoor

Functie omschrijving

Background: Redefine Meat is a new company on the Dutch market (launched in November, 2021). Since then, the company is working to build an iconic food brand and surprise the guests of restaurants with the new generation meat. The products of Redefine Meat taste like meat, smell like meat, behave like meat but is 100% plant-based. They use advanced technologies to make their products and have convinced chefs, butchers and meat experts around the globe. The products are served in Ron Gastrobar, Loetje, The Harbour Club, ‘t Zusje, NENI Amsterdam and many michellin-star restaurants.


During your brand management internship you will be supporting the marketing manager to further build the brand in the Dutch horeca. This includes organizing events that people will remember (Horecava, Chef Battle, Customer Events), development of brochures and websites, writing copy for social media and correct translations, photography of dishes ánd going out for dinner a lot.

Are you ready to redefine the meat industry with us and change the world for good? Your challange will be:

• Brand management: Help us to build an iconic food brand in the Benelux in cross-functional teams (like the international marketing team and sales). Ensure strong and consistent brand execution across touchpoints. This is related to (but not limited to) brand campaigns, events, fairs, digital marketting, content marketing and social media marketing.

• Product management: Support with launching new products (NPDs) in the Benelux market. Including brainstorming about ideas how to launch the product in the market while ensuring meeting the deadline.

• Customer support: Educate internal and external stakeholders about our products - building training plans for sales and distribution partners in Europe and articulating our product & technology values.

Functie eisen

Are we a match? Let’s see if you are the ideal candidate

• You fully believe in the importance of redefining the meat industry. Disregarding whether you are carnivore, flexitarian or vegetarian.

• You’re creative with your ideas, curious, honest and you dare to be bold even if it means that you make mistakes - you quickly learn from them, so they’re not repeated.

• You’re comfortable in a dynamic, fast-changing environment and like to do things differently.

• You have a bachelor’s or master’s degree (HBO or WO) in hospitality, business administration, communication science, nutritional/dietary background or a comparable commercial background

• An sincere interest in hospitality industry/ food and/or horeca is a pre!

• You speak and write fluently both in Dutch and English.


Getting hungry? What is in it for you?

• A compensation 600,- / 4 days

• Free New Meat every now and then, to surprise friends & family

• An enthusiastic team of great, driven colleagues with a lot of love for our mission

• An inspirational and fast-growing international work environment in which you can show that things can be done differently, and you will get challenged to raise the bar.

• The possibility to help build an iconic food brand Redefine Meat and contribute to our mission. Only together can we redefine the meat industry!

• We have adopted a hybrid way of working. The office is based in Utrecht.

• Fun! Don’t get us wrong, we know how to work our socks off too, but do this with loads and loads of fun (sport activities, drinks afterwork, … you name it)